"The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view, what difference does it make to know that people today see much more advertising in their daily lives than people 20 or 30 years ago?
Even though I do not watch a lot of TV or listen to the radio a ton, just the amount of advertisement I see on the Internet is too much. There's advertising on basically every web page, and even advertisements for movies or products on places like YouTube or other video sites. There's not one place where I don't see ads. Even the school has some, for example, there's posters advertising for the school play "Fiddler on the Roof." It doesn't make a huge difference to me to know that people today see so much more advertising than people 20 or 30 years ago because people still make their own decisions, although sometimes, it's influenced by what they see on TV or the Internet or any place around them. Even though there were so much less advertisements back then, to the people who lived 20 or 30 years ago, it might seem to be just as much as the amount we see today. We get used to the amount of advertisement we see and sometimes our mind just gets used to it.
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